Quick answer: Start with three clearly different packages. It gives parents enough choice without turning your booking page into a complicated menu. Then adjust the lineup based on what your customers actually buy.
Why 3 Packages Works
- Less decision fatigue: Parents can quickly compare three choices without sorting through a long list of nearly identical packages.
- A natural middle choice: A strong Standard package gives families an easy option when they want more than the basics without paying for every premium extra.
- Price anchoring: A premium package helps customers understand the value of the middle package while also giving higher-spending families somewhere to go.
How to Structure Your Three Tiers
1. Basic Package — The Entry Point
Give budget-conscious families the essentials for a good party without loading the package with extras they may not want.
- Possible inclusions: admission or play time, reserved table or party area, and basic party supplies.
- Goal: create an accessible starting point while leaving room for useful add-ons.
2. Standard Package — The Most Popular
This should be the complete, easy-to-buy party you expect many families to choose. Focus on convenience and obvious value.
- Possible inclusions: everything in Basic plus food and drinks, a party host, additional attraction value or more party time.
- Goal: remove planning friction and give parents a clear reason to step up from the entry package.
3. Premium / VIP Package — The Anchor
Build this for customers who want the easiest or most memorable experience and are willing to pay for meaningful upgrades.
- Possible inclusions: everything in Standard plus private or premium attraction access, upgraded food, themed extras, party favors, additional hosting or a special experience for the guest of honor.
- Goal: capture higher-value bookings while making the differences between your tiers easy to understand.
A Quick Tip on Pricing
Clearly show the number of guests included in each package and the price for each additional guest. A parent planning a party should be able to estimate the total without calling your staff just to understand the pricing.
Keep it simple: If you need six packages to cover every possible combination, consider moving some of those choices into add-ons instead.
What Comes Next? Add-ons.
Your packages create the foundation. Add-ons let customers personalize the party—and can increase the value of the booking without forcing you to create another package for every possible upgrade.
Read Party Package Add-ons & Strategies for ideas on what to offer online, during confirmation and on the day of the party.
Put the Strategy Into Practice
RinkWare Online Party Booking lets venues create party packages, set included and additional-guest pricing, control availability and offer relevant add-ons during online booking.